6 Adriatic Eco-Destinations for responsible MICE Travel

In recent years, the term MICE (meetings, incentives, conferences, and events) has become more popular than ever.  Businesses can showcase their products and services at these gatherings in ways that help businesses meet new customers and increase sales.

Given that MICE travel offers a lot of benefits to businesses, these trips have a reputation for being lavish and often involving a large number of participants. In addition to hotels and other accommodations, many MICE trips include an array of recreational activities such as golfing, fishing and spas.

But it can also cause problems if you don't know how to do it properly. MICE Tours come with its own set of challenges, including the need to manage the impact on the environment and local communities.

The world is slowly waking up to the fact that responsible MICE travel is not just about being green, but also about business and social responsibility. More and more companies continue to embrace sustainability and environmental responsibility.

Responsible MICE travel is a new concept that has been developed to help businesses plan successful, responsible meetings, incentives and events.

The initiative aims to raise public awareness of responsible tourism practices and standards. 

When planning a MICE trip, one of the most important considerations is how you can make it responsible. To be considered a responsible tourist, a business must be able to demonstrate that it meets certain criteria.

These criteria include:

  • Don't fly into airport fossil fuel powered planes or take taxis with fossil fuel powered cars
  • Use public transportation instead of car rental companies which use fossil fuels to run their vehicles
  • Avoid staying in hotels that use fossil fuels either as heating or air conditioning systems
  • Look for hotels that offer recycling services and ask them to provide it when you book your room
  • Instead of booking an expensive room, Go into nature as much as possible, instead of staying in hotels or resorts
  • Avoid shopping at plastic shops and using plastic bags
  • Avoid buying bottled water from vendors or hotels, instead buy from the tap or filtered water bottles
  • Take tours that involve walking, hiking and cycling on footpaths and mountain trails
  • Use local guides and interpreters. Local people are the first victims of climate change, so it makes sense to ensure that their livelihoods are not affected by global warming


Responsible Travel promotes sustainable tourism development by encouraging stakeholders to act responsibly towards their own environment and those in the destination community. The best way to do so is by creating a 'responsible' travel strategy that incorporates all aspects of your business operations.

While Liberty Team could guide you about many many eco-tourism destinations, the ones listed below are a good place to start. These destinations have a very special approach already on sustainable tourism and a diverse ecosystem that includes forests, mountains, lakes and rivers, that makes them an ideal place for Eco tourists who want to see nature at its best without having to travel far from home.

The following Adriatic countries have long been known for pioneering eco-tourism through various sustainable tourism programs.

  • Albania is a great destination for eco-tourism because of its beautiful nature. The country boasts of a variety of landscapes including mountains, lakes, forests and even beaches.
  • Bosnia & Herzegovina is a country in the Balkans that has beautiful landscapes. It’s blessed with many waterfalls, lakes and rivers that are just waiting to be explored by tourists.
  • Croatia is one of the most popular destinations for eco-tourism in Europe. The country has numerous islands as well as seas which makes it a perfect place for snorkeling or scuba diving.
  • Montenegro is a mountainous country located along the Adriatic Sea. It has several lakes and rivers that are perfect spots for hiking and trekking. The country also offers some of the best golf courses in Europe!
  • Serbia is a country in the Balkan Peninsula with a rich history and culture. It’s also home to some of the most beautiful natural surroundings in Europe.
  • Slovenia is also known for its beautiful nature, but it's even more popular with tourists because of its many lakes and highlands.