A Global Force for MICE, Luxury & Cultural Immersion
China is a country of scale, contrast, and continuity. From the imperial grandeur of Beijing to the futuristic skyline of Shanghai, and from poetic river valleys to untouched mountain villages, it delivers extraordinary experiences at every turn. With one of the world’s most advanced infrastructures, deep cultural roots, and a fast-growing sustainable tourism movement, China is an unmatched destination for both business and leisure travellers.
At Liberty International Tourism Group, we do more than organise travel, we engineer seamless, story-driven journeys. Under the leadership of Jennifer Ma, General Manager of Liberty China, our team delivers expert business travel China solutions and MICE services, crafted with precision and cultural flair. As a trusted DMC China, we specialise in tailoring every program to reflect both China’s heritage and future potential.
As Asia’s economic giant and one of the oldest civilisations in the world, China offers a powerful blend of heritage and infrastructure. Its gateway cities, Beijing, Shanghai, and Shenzhen, boast excellent international connectivity, modern conference facilities, and world-class hospitality.
A Leader in Meetings, Incentives, Conferences, Events – From executive summits in Shanghai skyscrapers to incentive cruises on the Li River, China’s venue portfolio supports every kind of MICE corporate travel requirement.
Unmatched Hospitality Infrastructure – From heritage boutique hotels to international luxury chains and smart-city meeting venues, China caters to both efficiency and elegance.
Innovation and Efficiency – China’s transport system, high-speed rail, and digital tools like mobile payments offer seamless logistics for modern travellers.
Sustainability in Motion – As sustainable tourism China expands, we support initiatives from eco-hotels to low-impact teambuilding, and advise on sustainable building practices for responsible event planning.
At Liberty China, we go far beyond boardrooms, curating travel that inspires, connects, and engages.
Host a gala at the Forbidden City, a product launch beside the Great Wall, or a global forum in Shenzhen’s innovation centres. Our access to iconic and exclusive venues ensures your event leaves a lasting impression.
Incentive Travel with a Sense of Place
China’s diversity shines through in every tailored incentive:
Our indoor team building activities and outdoor options integrate tradition, adventure, and creativity:
Beijing – Imperial Legacy Meets Modern Leadership
China’s capital is home to the Great Wall, Summer Palace, and cutting-edge venues like the China National Convention Center. It’s ideal for large conference events and culturally rich incentives.
Shanghai – Futuristic Pulse and Global Gateway
The Bund’s skyline, luxury hotels, and venues like the Shanghai Tower make it a favourite for high-level business events. Add water-town excursions and dumpling-making classes for post-event enrichment.
Xi’an – Cradle of Dynasties and Teambuilding Gold
Home to the Terracotta Warriors and Tang Dynasty traditions, Xi’an is perfect for immersive historical incentives, heritage-themed team events, and creative gala dinners.
China is embracing sustainability with speed and ambition. At Liberty China, we work closely with green-certified hotels, support local artisans and suppliers, and promote eco-conscious travel across programs. Whether hosting events in solar-powered venues or recommending rail over air, our goal is to integrate sustainable thinking into every itinerary.
From low-emission group transfers to digital-first meetings, our team ensures your journey reflects both corporate values and environmental responsibility.
From mega summits in global cities to exclusive experiences in hidden villages, China is a destination that delivers both inspiration and impact. Whether you’re planning an incentive journey, a C-level retreat, or a large-scale MICE event, Liberty China offers expertise, innovation, and cultural depth to every experience.
Ready to elevate your next event? Let us design a bespoke journey that brings the many faces of China to life. Contact Liberty China at china@liberty-int.com today.
| Capital City | Beijing |
|---|---|
| Region | Asia |
| Languages Spoken | Mandarin, Cantonese, Shanghainese, English |
| Timezone | China Standard Time (UTC+8) |
| Currency | Chinese yuan (CNY) |
| Also known as renminbi | |
| International Airports | Beijing Capital International Airport (PEK), Shanghai Pudong International Airport (PVG), Guangzhou Baiyun International Airport (CAN) |
At Liberty China, we craft more than itineraries, we design experiences that unite business ambition, cultural authenticity, and world-class hospitality. As a leading DMC China, we deliver bespoke corporate travel, MICE corporate travel, and high-end premium leisure programs across one of the world’s most diverse and dynamic destinations.
Expertise That Bridges Culture and Modernity
Led by Jennifer Ma, General Manager of Liberty China, our team brings deep regional insight and logistical excellence to every project. From Beijing’s imperial grandeur to Shanghai’s cosmopolitan skyline and Guilin’s tranquil landscapes, Liberty China offers precision-driven programs that reflect China’s global influence and cultural soul.
Tailored Corporate & Premium Leisure Travel
Whether you're planning an international conference event in a smart-city convention centre, an executive board retreat along the Li River, or an immersive incentive trip in Xi’an, our itineraries are designed to match your brand’s goals with local meaning. Every Liberty program blends cutting-edge planning with the richness of Chinese traditions, offering impactful, efficient, and unforgettable journeys.
Access to Iconic and Unexpected Venues
From private gala dinners inside heritage courtyards in Beijing to product launches on cruise decks in the Bund, Liberty China unlocks spaces that combine prestige with personality. Our access to top-tier venues, including cultural landmarks, high-tech hubs, and luxury eco-resorts, ensures a perfect fit for any event scale or objective.
Culturally-Rooted Teambuilding Events
We design immersive indoor team building activities and group experiences that reflect the best of Chinese tradition and creativity. Think calligraphy workshops in Hangzhou, dumpling-making competitions in Chengdu, or Kung Fu sessions at historic temples. These experiences inspire connection and collaboration with a meaningful local twist.
Commitment to Sustainable Tourism in China
In alignment with emerging green priorities, Liberty China integrates sustainable tourism China principles into every journey. From working with green-certified venues and local suppliers to advising clients on sustainable building practices, we help ensure your event has positive social and environmental impact without compromising quality or experience.
