The global MICE market is estimated to be worth $1.3 trillion, making it one of the most lucrative industries in the world. The demand for MICE (meetings, incentives, conferences, and exhibitions) services is only expected to grow in the coming years.

And with the world slowly opening up again after the pandemic, now is the perfect time to start planning your MICE Tours for 2023.

If you're looking for a new MICE travel destination in 2023, there are a few things you should consider. First, what is your budget? MICE travel can be expensive, so you'll need to ensure you have the funds to cover the trip. Second, what is your group size? And finally, what are your group's interests?

Once you've considered these factors, you can start looking at potential destinations. You'll want to choose a destination that will appeal to your group's interests and needs. You'll need to make sure the destination can accommodate your group. So where should you plan your next MICE trip?

We’ve rounded up a few of the best MICE destinations for your next trip:

Reykjavik, Iceland: This beautiful Nordic city is the perfect place to unwind after a busy day of meetings. With its stunning landscapes and abundance of outdoor activities, Reykjavik is perfect for those who want to add a little adventure to their MICE trip.

Lisbon, Portugal: Lisbon is another great option for MICE travelers. The city has a growing meetings industry, and it is also a convenient gateway to the rest of Europe. It offers amazing possibilities for different meetings, incentives, or events guaranteeing full-quality hotels, restaurants, and special activity programs.

Sofia, Bulgaria: Bulgaria's capital, Sofia is a perfect MICE destination with some of the best conference facilities, along with plenty of exciting activities to enjoy outside of business meetings. Sofia also has an abundance of cultural attractions, from its ancient churches to stunning mountains; and skiing and hiking to enjoying a vibrant nightlife. 

Krakow, Poland: The Polish capital Krakow is home to the renowned Wawel Castle, Museums, galleries, restaurants, quaint cobblestone streets, and vibrant nightlife. Due to Krakow's rich culture, unique attractions, and excellent infrastructure, conferences, conventions, and exhibitions can easily be held here with ease, making it the ideal choice for MICE events.