Destinations worth Considering for 2023 for Your Next MICE Travel

The global MICE market is estimated to be worth $1.3 trillion, making it one of the most lucrative industries in the world. The demand for MICE (meetings, incentives, conferences, and exhibitions) services is only expected to grow in the coming years.

And with the world slowly opening up again after the pandemic, now is the perfect time to start planning your MICE Tours for 2023.

If you're looking for a new MICE travel destination in 2023, there are a few things you should consider. First, what is your budget? MICE travel can be expensive, so you'll need to ensure you have the funds to cover the trip. Second, what is your group size? And finally, what are your group's interests?

Once you've considered these factors, you can start looking at potential destinations. You'll want to choose a destination that will appeal to your group's interests and needs. You'll need to make sure the destination can accommodate your group. So where should you plan your next MICE trip?


We’ve rounded up a few of the best MICE destinations for your next trip:

Reykjavik, IcelandThis beautiful Nordic city is the perfect place to unwind after a busy day of meetings. With its stunning landscapes and abundance of outdoor activities, Reykjavik is perfect for those who want to add a little adventure to their MICE trip.

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Lisbon, PortugalLisbon is another great option for MICE travelers. The city has a growing meetings industry, and it is also a convenient gateway to the rest of Europe. It offers amazing possibilities for different meetings, incentives, or events guaranteeing full-quality hotels, restaurants, and special activity programs.

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Sofia, Bulgaria: Bulgaria's capital, Sofia is a perfect MICE destination with some of the best conference facilities, along with plenty of exciting activities to enjoy outside of business meetings. Sofia also has an abundance of cultural attractions, from its ancient churches to stunning mountains; and skiing and hiking to enjoying a vibrant nightlife. 

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Krakow, Poland: The Polish capital Krakow is home to the renowned Wawel Castle, Museums, galleries, restaurants, quaint cobblestone streets, and vibrant nightlife. Due to Krakow's rich culture, unique attractions, and excellent infrastructure, conferences, conventions, and exhibitions can easily be held here with ease, making it the ideal choice for MICE events.

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Helsinki, Finland: Finnish Capital, Helsinki is home to many of the country’s most iconic sites, such as the Suomenlinna Fortress and the Helsinki Cathedral as well as a large number of museums and galleries, offering plenty of opportunities for cultural exploration. There are many great places to host conferences and events, such as the Helsinki Congress Centre, the Finlandia Hall, and the Helsinki Music Centre.

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Ljubljana, Slovenia: Ljubljana has been at the forefront of sustainability with its annual events trade show, Conventa. The vibrant, historical capital of Slovenia is known for its enchanting Ljubljana Castle and tranquil Ljubljanica wooden boat ride. Besides offering excellent wine routes and convention hotels, Ljubljana has a wide variety of congress venues as well as premium support services.

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These destinations offer a variety of facilities and amenities that make them ideal for business events. These destinations have everything from world-class convention centers to robust hotel infrastructure. And with a wealth of entertainment and dining options, your attendees will be sure to enjoy their time in these cities. If you're planning a business event for 2023, be sure to keep these destinations in mind.