The fall of the Berlin Wall in 1989 marked the beginning of Liberty's journey. In 1990, CEO Mario Enzesberger ventured to Prague, leading to the founding of the first Liberty International in 1991. Rapid expansion followed, with Austria (1992), Budapest (1992), and Germany (1993) joining the Liberty family.
Liberty continued to expand its footprint worldwide, adding destinations like Slovenia (1993), Turkey (1996), Kenya (1997), and Romania (2001). The early 2000s saw further expansions in Poland, Morocco, France, Spain, China, Cuba, Denmark, Portugal, India, Great Britain, and Australia. Liberty's reach extended to South America in 2010, Greece in 2012, and Italy in 2012, solidifying its global presence.
Starting in 2020, Liberty embraced a franchise system, facilitating expansion into Azerbaijan, Dominican Republic, Egypt, Finland, Iceland, Sri Lanka, Maldives, Switzerland, Thailand, Dubai, Ukraine, and Vietnam. These strategic partnerships expanded Liberty's services and offerings in key markets worldwide.
MICE and Premium Leisure services were introduced in 1991, laying the foundation for Liberty's expertise in these areas. Liberty Incentive was founded in 1999, followed by Event Factory in 2007 and Liberty Sports in 2017. The recent establishment of Liberty Aircraft in 2021 further expanded the company's capabilities.
Liberty's commitment to serving clients in over 100 destinations is a testament to its global network. Expansion into South Africa (2009), Latvia (2016), Georgia (2017), United States (2017), Bulgaria (2018), Peru (2018), and Sweden (2021) strengthened Liberty's presence.
From its humble beginnings, Liberty has grown into a family of 250+ dedicated members. With decades of experience and a passion for delivering exceptional travel experiences, Liberty continues to thrive in the industry.